Top Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleMarketers: TV Advertising Less Effective Than Two Years Ago
Most marketers say television advertising has become less effective in the past two years, but many are interested in exploring new ad formats and forms of video commercials, according to the...
View ArticleNew Media’s Influence on Purchase Grows, Especially among Minorities
Advertisers would be well advised to pay more attention to what their customers say influence their purchases – particularly new media options that are growing the fastest in wielding influence,...
View ArticleInsurance and Gays, Lesbians – Patterns Differ from Heterosexuals’
Gays and lesbians are twice as likely as heterosexuals to purchase their automotive insurance online, according to a study of auto, life and homeowner’s/renter’s insurance by Harris Interactive in...
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